Pricing Calculator
Set product prices with profit margins, discounts and taxes built in.
Want a 40% margin on a ₹200-cost item while offering 10% discounts? Your list price must be about ₹370 — most sellers underprice because they apply margin to cost instead of price. Price on margin (÷ price), not markup (÷ cost).
How to use the pricing calculator
- Enter your per-unit cost.
- Set your target margin and planned discount.
- Get the list price that protects your margin.
Pricing Calculator — FAQs
Margin vs markup — what’s the difference?
A 40% margin means profit is 40% of the selling price. A 40% markup means profit is 40% of cost — which is only a 28.6% margin. Mixing them up silently eats profit.
How much margin should I keep?
Cover costs, taxes and a buffer for discounts. As a starting point: 30–50% for retail products, higher for handmade or branded goods.
Should discounts come from margin?
Plan for them in the list price instead. If you’ll run 10% sales, bake that into the MRP so the discounted price still hits your margin.
How do taxes affect pricing?
Add GST after your margin math — tax is collected on top (or extracted from MRP), it isn’t part of your profit.
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